Optimal Narcissism
You think you’re not winning or reaching the next level because you lack talent?
Because you don’t practice enough?
Or you’re not fast enough?
Or not physically strong enough?
The truth is you lack optimal amounts of narcissism.
Narcissism gets a bad rap. It’s become an all-or-nothing label that automatically dismisses certain behaviors as bad, or not nice. What we consider narcissistic behaviors—cocky, over-confident, full of yourself—make others face their own inadequacies and the risks they’re unwilling to take.
Our obsession with names, labels, and classifications, in an attempt to make us think we understand everything, is stealing the power, the magic, and intent of the moxie and audacity nature wired us with to thrive.
Healthy amounts of narcissism overlap with traits like deep self-belief, assertive behavior, resilience, and strong internal conviction. And yes, the right amount of pride and entitlement that fuels the swagger and self-worth it takes to stand out and dominate.
Across almost all sports at an elite level, higher narcissism is coupled with high competitive drive. This is a top predictor of success and performance, even more than talent. Look no further than two of the most adored athletes of all time.
Muhammad Ali’s relentless self-proclamation—“I am the greatest!”—was pure narcissistic bravado, yet it electrified crowds, psychologically dismantled opponents, and turned boxing into global theater; far from repelling fans, his unapologetic grandiosity made him one of the most beloved athletes in history.
Cristiano Ronaldo’s signature goal celebration, leaping high and roaring “Siu!” while soaking in the adulation, embodies a narcissistic hunger for admiration, but fans worldwide revel in it because his supreme confidence fuels record-breaking performances and delivers the trophies they crave.
Both Ali and Ronaldo demonstrate that when narcissism is paired with undeniable excellence, it ceases to be toxic and becomes magnetic—transforming athletes into cultural icons whose swagger inspires rather than alienates.
A healthy level of narcissism is the dopamine-fortified battle armor you need to perform in high-stakes situations. In high-pressure moments, stress chemicals flood the brain and body. This is why low-narcissism, cortisol-driven, anxiety-plagued athletes collapse under pressure or avoid those situations altogether.
The world is demonizing the natural attributes you need to win and even maintain a sense of well-being and relevance in life. This has put you at war with yourself, diluting your performance and confidence.
You can embrace the urges society has labeled narcissistic and still remain a respectful, normally functioning athlete and person.
Look in the mirror. Deep down, you know I’m right.
The clock is ticking. Cut yourself loose already.