BOLD . ACTION . DEVELOPMENT
We believe boldness is the foundation that will elevate your skills to new levels of consistency and peak performance.
Boldness cannot be taught, but must be developed through intentional physical actions that rewire the brain and redefine what’s possible.
Our mission at BAD is to
help you build the bold character
to live fearlessly and unapologetically.
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
It is our privilege to help our clients boldly cultivate their unique and powerful gifts. To reach the edge of performance, …and go beyond it. The result, the ultimate byproduct,
— will be a better world for us all.
BAD trains you to safely and effectively test limits through intentional physical actions.
Consistently pushing past limits creates evidence that, in turn, physically rewires your brain to expect success rather than failure.
As the brain’s predictive model shifts, not only do you develop boldness, but you also become addicted to testing and exceeding limits.
In addition to rewiring your brain for boldness, we optimize your physical and mental capabilities across key areas.
These areas are often the overlooked gaps that can have the biggest impact in accelerating you towards your goals.
These key areas of additional focus are; sleep, movement, nutrition, language, simplification and visualization.
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Vic DeJesus
Vic DeJesus, founder of BAD Coaching, is a Certified Performance Coach with a background in neuroscience. As part of the Flow Research Collective, he actively works and trains in the area of high performance neuroscience as well as coaches elite athletes and high performing individuals.
As both an athlete and a scientist, Vic has used his knowledge and experience in sports, neuroscience, biology, nutrition and fitness to create a transformational coaching program that makes significant impacts in the lives of those he coaches. With a passion for self-discipline, excellence and constant improvement, Vic leads by example as he dares his clients to forge the bold character to leap without looking towards their goals.