Boldness is the edge that elevates performance to extraordinary consistency and peak execution.
It cannot be taught—it must be forged through intentional physical actions that rewire the brain, shatter self-imposed limits, and unlock what was previously unimaginable.
At BAD, we propel high achievers beyond fear's threshold by blending cutting-edge neuroscience with deliberate, embodied practice—engineering unyielding resilience, fearless drive, and remarkable results at speed.
To forge the bold character that empowers you to live and perform fearlessly, unapologetically, and at your absolute edge.
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
It is our privilege to help our clients boldly cultivate their unique and powerful gifts. To reach the edge of performance, …and go beyond it. The result, the ultimate byproduct,
— will be a better world for us all.
A proprietary system crafted to propel elite performers beyond conventional limits and into sustained extraordinary execution.
We train you to safely and effectively test boundaries through deliberate, embodied actions—methodically expanding what you believe is possible.
Each controlled push generates undeniable evidence of new capability. This evidence physically rewires the brain, shifting its predictive model to anticipate success over failure.
As your predictive architecture evolves, boldness becomes an unshakeable edge: a relentless, self-reinforcing drive to continually test, exceed, and redefine the boundaries of performance—at speed.
We optimize your physical and mental capabilities across key areas to maximize results.
These areas are often the overlooked gaps that can have the biggest impact in accelerating you towards your goals.
These key areas of additional focus are; sleep, movement, nutrition, language, simplification and visualization.
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Sleep is a form of active recovery. It will be prioritized as a high performance state, not passive downtime. We will remove common and overlooked sleep roadblocks to improve quality and duration to give you an edge under pressure.
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Athletic strength, upright posture, powerful gestures and breath contribute to true vitality and confidence. Through training and awareness, we will enhance the powerful non-verbal messages to your nervous system that drive confidence and boldness.
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Intentional eating habits support muscle, gut health, sleep and cognition. Focusing on nutrient dense whole foods reduce anxiety and ensure the brain and body are primed for emotional regulation and assertive decision making.
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Words are an underestimated pattern that can empower or limit. Words shape our reality, self-image and downstream physical action. You’ll unlock new potential through the clarity that comes with affirmative objective speech.
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Simplification clears the pathway to bold achievement by removing conflicting priorities and distractions that reinforce overthinking and hesitation. Reducing all forms of clutter streamlines the brain’s ability to make decisions and act under pressure.
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Visualization is an intentional practice that activates the central nervous system by simulating real experiences and engaging multiple brain regions for movement, the senses, and emotions. This sharpens focus, strengthens neural connections, boosts motivation, improves skills and primes action.
Sleep
Active neurological repair elevated to elite precision. We systematically identify and eliminate unseen disruptors to deepen quality and duration, delivering reliable recovery that enables sustained clarity, unflinching decision-making, and calm composure in decisive, high-stakes moments.
Movement
Deliberate training to forge antifragile strength, commanding posture, and powerful breath mechanics. Through progressive resistance and controlled loading, these embodied actions send potent signals to the nervous system, building layered evidence of expanding capacity that enhances self-efficacy, shifts behavioral strategies toward assertive decisions, and cultivates tolerance for uncertainty—priming fearless execution under maximum load.Nutrition
Precision fueling elevated to elite standards. We strategically select and time nutrient-dense whole foods rich in essential fats, complete proteins, and micronutrients to optimize cognition, stabilize emotion, and sustain energy. Each deliberate choice reduces systemic inflammation, curbs anxiety, and fortifies physiological resilience, delivering steady clarity, emotional regulation, and assertive drive in high-stakes environments.Language
Transform limiting internal dialogue into clear, empowering, objective speech. We replace vague jargon and ambiguity with precise, affirmative language that provides the brain a sharp, actionable target—amplifying focus, conviction, and downstream behavior. This deliberate practice reshapes self-image, eliminates hesitation, and drives bold, resilient action under pressure.Simplification
Ruthlessly eliminate noise, clutter, unnecessary commitments, and conflicting demands from environment, schedule, and mindset. This deliberate subtraction channels energy into singular, chosen obsessions—creating immediate space for reclaimed clarity and control while stripping away hesitation and overthinking. The result is streamlined focus, accelerated decision-making, and decisive execution in high-pressure, uncertain situations.Visualization
Neurologically rehearse victory with vivid, multi-sensory detail to activate the central nervous system and strengthen success-oriented pathways. Repeated high-fidelity rehearsal creates robust evidence of triumph, amplifying intrinsic motivation and priming calm composure and flawless performance under intense pressure.
Vic DeJesus
Vic DeJesus, founder of BAD Coaching, is a Certified Performance Coach with a background in neuroscience. As part of the Flow Research Collective, he actively works and trains in the area of high performance neuroscience as well as coaches elite athletes and high performing individuals.
As both an athlete and a scientist, Vic has used his knowledge and experience in sports, neuroscience, biology, nutrition and fitness to create a transformational coaching program that makes significant impacts in the lives of those he coaches. With a passion for self-discipline, excellence and constant improvement, Vic leads by example as he dares his clients to forge the bold character to leap without looking towards their goals.